About Us

{contentTitle}

Accessory

{name}

Account Removal

User Account Update

Account Update

User Activation

Activation page

Amortization Calculator

{title}

Application Picker

Job Detail Page

Career Page

Cookies Bar

Cookies

Cookies Info

Cookies Page

Cookies Info (CZ)

Cookies Page (CZ)

Disclaimer

Error 404

Error 500

PDF Error

Event

Expos&Events

Expos&Events Page

FilePage

File

User Forgotten Password

Forgotten Password page

Gallery

General Translations

General Spot On

Gobo

Happy Hours

Homepage

HP Slider

Homepage Slider

Innovation

Innovation Page

Inquiry

Key Feature Category

{intDes}

User New Password

New Password page

News

News Detail

News Detail Page

News Page

Office

Offices Page

Products Parameters

Param Or Feature

Patent

{number}

Patents Page

Person

{firstName} {lastName}

Podcast page

Privacy

Privacy Policy

Privacy (CZ)

Privacy Policy (CZ)

Product

Product Detail

Product Detail Page

Product Overview Pages

Products Page

Rental Region

{region}

User Registration

Registration

Rental

Rental Finder

Search Page

Short Video

{internalDes}

Slide

Smart Links

Spot On Index

Support

Support Project Registration

Support Rma Form

Sustainability

Technical Training

Technical Training Calendar

Technical Training Type

{subtitle}

User Thank You

Thank You page

Trademark

{trademark}

Trademarks Page

Unavailable Locale Error

User Login Modal

User Login

User Login page

Video

Video Spot On

Wheel

 We use cookies to personalise content and ads and to analyse our traffic. Please see “More about cookies” to learn more about how they are used on our website. Click “I agree” to activate them or “Close and just use cookies not requiring consent” if you do not want them. You can change your settings on "Cookies" in the footer at any time.

 on Instagram and never miss a story again!

The browser you are currently using is not supported. To prevent glitches and functionality issues, switch to different browser

Today, with 40 employees, ELO sells Robe fixtures primarily to professional markets, but they also supply smaller rental companies, nightclubs and semi-professional users with some lower-cost brands plus a huge variety of accessories.

A relationship with leading Brazilian sales and distribution company Newart began around 2001 and a few years later, Newart became Robe’s official distributor in Brazil. At this point Magoo’s interest in the Czech manufacturer’s products dramatically increased and in 2004, ELO became an authorised Robe reseller!

“In 2011, Newart’s Francisco Pinheiros and I went to the Prolight+Sound expo in Germany where we talked in more depth with Robe’s Josef Valchar and Harry von den Stemmen about how we could develop the relationship and Robe’s market penetration and support here in Brazil”, Magoo said.

From that moment, many local professionals decided to start investing and supporting Robe in Brazil, and Robe’s presence started growing fast. In the last three years alone … around 4000 fixtures have been sold.

Magoo continued: “I’ve always been a big Robe fan! I have had plenty of experience selling other brands too, but in my opinion, Robe is definitely one of the best. The products are tough and robust, always innovative, and now Robe is a major player worldwide”.

“Robe’s LEDWash 600 had been the most successful product in Brazil until the Pointe was launched in 2013 and rocketing sales saw it become the most sold product ever in the shortest period of time. However the LEDWash 600 continues to be the overall ‘most sold’ fixture to date”.

ELO’s many and varied clients include Brazil’s major rental companies which guarantees that most of the national and international shows staged in Brazil will be utilising Robe fixtures at some stage.

“Currently many band riders from abroad will already be asking for Robe. If they aren’t, then designers are usually very happy to accept Robe in substitution. This week, for example, rental company Apple will be supplying lighting including Robe units for American rapper Pitbull’s show in Rio de Janeiro”.

Commenting generally on the Brazilian market, Magoo confirmed that things are ‘challenging’ for selling high quality products!

However he does offer some positivity. “Certain key professionals are starting to realise that having the best products, service, back-up and support is preferable, especially in the long run, to the ‘false economy’ of paying rock bottom prices and getting inferior fixtures that do not last … with little or no support”.

He adds that it’s not unusual to find Robe products still working perfectly after more than 10 years of active service … at which point the value for money becomes an extremely attractive proposition!

“That’s definitely something to consider,” he concluded.

ELO and Robe: Brazilian Partnership Guaranteed!

Discover more news

LSD Takes on Robe Distribution for whole Balkans Region

Robe Remembers Bob Schacherl 1954 – 2025

Robe Announcement in Australia

Sylvain Bresson Boosts Robe’s Anolis Team in France

Navigate

Log in

Follow Us

Stay in Touch

Navigate

Log in

Follow Us

Stay in Touch